Last year I tracked how I spent my time for one month. The number that shocked me wasn't how much time I spent on client work. It was how much time I spent on communications and content around that work — emails, follow-ups, captions, sales copy, strategy docs. It added up to nearly 40% of my working hours.
I started replacing those tasks with AI, one prompt at a time. These 20 prompts are what survived that process — the ones I kept coming back to because they actually produce usable output.
Use them with ChatGPT, Claude, or any other AI writing tool.
Email Writing Prompts
Writing professional emails takes more mental energy than it should. These prompts eliminate the blank-page problem entirely.
Prompt 1 — The Cold Outreach Email
Write a cold outreach email to [name/role] at [company]. I want to introduce [your product/service] and offer to [specific value you provide]. Keep it under 150 words, lead with a compelling question or observation about their business, and end with one low-friction CTA (reply or book a 15-minute call). Tone: confident but not pushy. No jargon.Prompt 2 — The Follow-Up Email
Write a follow-up email to someone I emailed [X days] ago about [topic]. They didn't respond. Don't be passive-aggressive or apologetic. Acknowledge they're busy, briefly restate the value, and make it easy for them to say yes or no. Under 100 words.Prompt 3 — The Proposal Email
Write a professional proposal email for [client name]. I'm offering [service/product] at [price]. Include: a one-sentence summary of their problem, how I solve it, what's included, the investment, and a clear next step. Tone: expert, warm, confident. No corporate speak.Prompt 4 — The "Re-engage a Dead Lead" Email
Write a re-engagement email to a prospect I haven't spoken to in [timeframe]. We previously discussed [topic]. Don't reference the gap apologetically — just reopen the conversation with a new angle or relevant update. CTA: short reply or quick call.Prompt 5 — The Client Check-In Email
Write a brief check-in email to an existing client. We've been working together on [project] for [timeframe]. I want to check on their satisfaction, mention [one thing we've recently accomplished], and open the door to expanding the engagement. Keep it warm, human, and under 120 words.Social Media Prompts
These cover everything from short-form hooks to full LinkedIn posts.
Prompt 6 — The LinkedIn Value Post
Write a LinkedIn post about [topic/lesson learned]. Format: hook in the first line that stops the scroll (no "I'm excited to share" openers), 3-5 short paragraphs with one insight per paragraph, end with a question that invites comments. Tone: direct, specific, first-person. No buzzwords. 200-250 words.Prompt 7 — The Twitter/X Thread
Write a Twitter/X thread with 8 tweets on [topic]. Tweet 1 should be a bold claim or surprising fact. Tweets 2-7 should each deliver one clear, actionable insight. Tweet 8 should be a summary or CTA. Each tweet under 280 characters. No filler.Prompt 8 — The Instagram Caption
Write an Instagram caption for a post about [topic/image description]. Lead with a one-line hook that creates curiosity. Tell a brief story or share one insight in 3-4 short paragraphs. End with a CTA (save this, comment your answer, link in bio). Include 5 relevant hashtags at the end.Prompt 9 — The TikTok/Reel Script
Write a 45-second TikTok/Reel script about [topic]. Format: Hook (first 3 seconds — bold statement or question), Problem (5-7 seconds), Solution with 3 quick points (20-25 seconds), CTA (5 seconds). Include suggested on-screen text overlays in brackets. Tone: fast, punchy, energetic.Prompt 10 — The Content Repurposing Prompt
I have the following long-form content: [paste article, blog post, or transcript]. Repurpose it into: 1 LinkedIn post, 1 Twitter thread (6 tweets), and 3 short Instagram captions. Maintain the original message and tone but adapt the format for each platform. Output each separately.Sales Copy Prompts
These are the prompts that directly drive revenue.
Prompt 11 — The Product Description
Write a product description for [product name]. It [does X, solves Y problem, for Z audience]. Include: one bold opening line, 3-4 benefit-driven sentences (not feature lists), one line of social proof or use-case specificity, and a CTA. Under 150 words. Tone: confident, direct, benefit-focused.Prompt 12 — The Sales Page Headline Set
Write 10 headline variations for a sales page selling [product/service]. Target audience: [describe]. The main benefit is [X]. The main problem it solves is [Y]. Include a mix of: curiosity-driven, benefit-driven, problem-agitation, and specificity-based headlines. Label each type.Prompt 13 — The Email Sales Sequence
Write a 5-email sales sequence for [product/service] priced at [price]. Email 1: Story/connection (no pitch). Email 2: Problem deepening. Email 3: Solution reveal + product intro. Email 4: Objection handling + testimonials/results. Email 5: Final urgency + CTA. Subject lines included.Prompt 14 — The Testimonial Request
Write a short message I can send to a happy customer asking for a testimonial. Make it easy for them — include 3 optional guiding questions: what problem they had before, what result they got, and who they'd recommend this to. Friendly, brief, no pressure.Prompt 15 — The Objection-Busting FAQ
Write an FAQ section for a sales page selling [product/service]. Include 7 questions that address the most common objections: price, time commitment, whether it will work for them, what's included, guarantee, who it's best for, and how to get started. Answers: honest, direct, confidence-building.Strategy Prompts
These are the prompts I use for actual business thinking — not just output generation.
Prompt 16 — The Weekly Business Review
Act as a strategic business advisor. I'll give you a summary of my week in business: [describe what happened, wins, challenges, metrics]. Identify 3 things I should double down on, 2 things I should stop or change, and give me one strategic priority for next week. Ask me any clarifying questions first.Prompt 17 — The Offer Clarity Prompt
I'm trying to clarify my offer. Here's what I do: [describe your service or product]. My target customer is [describe]. Help me write a one-sentence positioning statement, a 3-bullet value proposition, and a one-paragraph offer description that clearly communicates who it's for and what result they get. Push back if anything is vague.Prompt 18 — The Content Strategy Sprint
Create a 4-week content plan for [platform] for a [type of business/niche]. Each week should have a theme. For each week, provide: 3 post ideas with suggested formats and the primary goal of each post (awareness, engagement, conversion). Keep ideas specific — no generic suggestions.Prompt 19 — The Competitor Analysis
I want to understand my competitive landscape. My business is [describe]. My main competitors are [list 2-3 if known, or describe the category]. Analyze: what they likely do well, where there are gaps in their positioning, and what angle I could take to differentiate. Flag where you're making assumptions.Prompt 20 — The Launch Plan
I'm launching [product/service] in [timeframe]. My audience is [describe]. Create a launch plan covering: pre-launch (building anticipation), launch week (daily actions and content), and post-launch (follow-up and momentum). Include channel-specific recommendations. Be specific about timing and actions.How to Get the Best Results From These Prompts
Fill in every bracket. The more specific the input, the better the output. Vague prompts produce generic content.
Add your voice. After you get the output, read it aloud. Edit anything that doesn't sound like you.
Iterate, don't accept. If the first output is 70% there, reply with specific direction. You can steer the model.
Want 155 More?
These 20 prompts are a sample of what I use daily. The full ChatGPT Business Prompt Pack has 155 prompts across every business function — content, sales, operations, strategy, client management, and more.